> company: TrailerCentral
> role: Systems Engineer III
> years: Mar 2016 - Present
Systems Engineer III
Previously: Lead Developer · Web Programmer
Overview
Owned and rebuilt core CRM and automation systems, restoring critical workflows and delivering a Twilio-based call tracking platform that improved lead routing and dealer response reliability.
Key Systems
- Twilio Call Tracking
Real-time call routing and lead attribution system using Laravel, APIs, and webhooks.
- Email System Stabilization
Resolved SES delivery failures and eliminated repeated account blocks.
- Craigslist Autoposter
Chrome extension and backend system automating inventory posting and payment flows.
- CRM Automation
Built workflow systems to reduce manual operations across dealer platforms.
Impact
- Restored critical lead communication and dealer notification reliability.
- Reduced manual workload through automation and system integrations.
- Improved lead response speed and campaign execution consistency across the CRM.