Twilio SMS System with Delivery Tracking & Webhook Integration

Built and maintained a Twilio-based SMS system integrated into a CRM for both automated and direct messaging workflows. Implemented webhook handling to process real-time delivery status updates, including carrier-level failures such as unreachable numbers and invalid recipients. Developed reporting and tracking features to monitor message outcomes, including sent, failed, and unsubscribed states. Integrated SMS activity into lead workflows and campaign automation systems, enabling scalable communication and improved visibility into customer engagement.